The Florida Gulf Coast Chapter of Sisters in Crime is pleased to announce that the topic for the June 6, 2026, meeting is “Building Your Newsletter and Creating Superfans,” presented by author and graphic designer Dineen Miller.
Creating your author newsletter doesn’t have to be daunting or boring. It can be fun, exciting, and even impactful to your readers, as well as one of your most powerful and consistent marketing tools. In this workshop, we’ll talk about:
• Finding Your Why
• Newsletter Branding
• Structure & Content
• The Value of Storytelling (It’s not just for books!)
• Creating a Reader Magnet
• Optimizing Your Book Back Matter
• Organic Growth (Social Media, Books)
• Newsletter Swaps & Builders
• Calls to Action
• Organizing & Planning Your Newsletter Marketing
• Effective Onboarding Sequences to Welcome Readers & Build an ARC Team
As an author, your newsletter lets you grow your fanbase and increase sales more intentionally than social media or advertising, which can only offer sporadic contact and limited sales. Whereas connecting with your readers regularly through your newsletter will bring you a great return in the long run. And long term, it can be the best investment of time and energy you can make.
